@pinkyswearvintagewear

As if the name wasn’t cute enough, the owner of this online boutique is one of the most impressive entrepreneurs I have ever had the pleasure of meeting. Jewels Juarez is an artist, designer, seamstress, and environmental advocate. She takes vintage classics and transforms them into modern, high-fashion statement pieces. My goal was to reflect this retro, yet modern aesthetic in a logo redesign as well as an editorial style photoshoot that would give these pieces of art the showcase they deserve!

Brand Statement:

“Who said high fashion had to be high dollar? Pinky Swear is vintage wear for the bold, the colorful, the makes-their-own rules kind of BOSS.

These are carefully curated & artfully crafted statement pieces designed to inspire.”