Pinky Swear
Los Angeles, CA
Thoughts on meaningful branding featuring @pinkyswearvintagewear.
Creating a meaningful brand aesthetic is no easy feat.
It takes talent to create something that people actually want but it takes more to build something that creates an authentic connection. There are an overwhelming amount of ideas and strategies about what makes a brand aesthetic successful, but at the very core there are two factors that are nothing short of essential:
Understand who you are
Know your voice
When you think about branding as a two-sided conversation, it becomes clear that everything you design and share needs to communicate who you are. You are telling your story with every detail that you put in front of your customers. The visuals you share communicate this story in complex and compelling ways that says even more than words ever could. If you can’t clearly define who you are to yourself, how can you expect to communicate it to someone else?
A two-sided conversation also implies that you aren’t talking to some empty and abstract void. I can’t stress the importance of remembering this enough. Too many brands waste so much time with imagery and messaging that just falls flat. Defining your voice means that you have a clear idea of what you want to say and how you want to say it. If you are saying things to your customers in emails, social posts, websites, etc. that you wouldn’t actually say in conversation, then you are talking at them and not with them. People don’t appreciate being spoken to like a child and authenticity will always go farther towards building an engaged following.
If you want to learn more about the story behind these images, you can check out the branding breakdown I created for Pinky Swear below!
